We are a company with an unaltering presence and continuity established in 1969, whose initial object of activity was the trade of imported food products.
In the beginning of the 2000s, following the change of the main object of activity to the production of grape wines, the wine treatment, conditioning and bottling factory was finalized in the beginning of 2007, by completing an investment worth 20,000,000 EUR, and on June 1st, 2007 we began the wine production.
Following the decision to change the object of activity, by public tendering, we took over the brand portfolio belonging to the Romanian Vine and Wine Factory before 1989, the only institution authorized to provide the international delivery of Romanian wines to China and Europe, Russia, Germany or England, etc.
In the past, our brands advertised the taste of Romanian wines abroad, while currently, we take pride in the production of wines of the highest quality for the Romanian people back home as well.
Between the longing to go and the longing to come, seasons come and seasons go, but tradition stays the same. Back home, viticulture is a traditional occupation passed on from one generation to the next, which benefits from favorable natural conditions in terms of climate, soil, vine, including the advanced winemaking knowledge of our internationally renowned experts.
We’ve been preserving the same traditional values for hundreds of years in caring for grapevines and grapes until processing, but currently, modern conditions enable us to produce high quality wines.
We produce noble wines which make the most out of the area particularities and provide those who taste them with all the grape fragrances. Our mission is to revive the pleasure of Romanians for drinking noble wines from the Vrancea vine region, famous for hundreds of years.
The people in the area have been loyal to the grape vine since ancient times, and whine has always been a wholesome companion for our people, a symbol of friendship and inspiration for daily literature.
Embodying a certain region and a certain period in time is part of the magic of wines. For us, the vineyards of Odobesti, Cotesti and Panciu mean history, winemaking, local folklore, people and their stories, elements which are distinguished by the taste and personality of the wines.
It is a joy to know that the soil is toiled with the highest technologies, and these efforts are meant to preserve the health of the vineyards which enable us to produce our noble wines.
The presence of certain bugs in the vineyards, the presence of birds and wasps, of rains, the sun, bacteria and fundi, nitrogen in the soil and the naturalness of the vine growing cycles impose the taste, fragrance and quality of the wines.
The Rovinex brand echoes across the decades in the history of Romanian winemaking, being the initiator of Romanian dreams abroad since the mid 20th century. Traditional wine brands have been reborn – Romanian Classic, Romanian Cellars, Vinul Strămoșesc, Elixir, etc., which have advertised the Romanian name worldwide through the quality of the wines.
We proudly carry forth the tradition of the Rovinex brand, we impose high professional standards from harvesting, winemaking and bottling to the pouring of the grape nectar in our friends’ glasses.
We produce wines of controlled origin, geographic indication, variety wines and variety blend wines, all to the taste of our consumers. We know that choosing a whine may become quite simple if trust is established between the winemaker and the customer.
Our customers look for balance, elegance, freshness. We rise to their challenge by the values of production, with the winemaking facility being equipped with state-of-the-art machinery for producing wines.
Our mission is to produce noble wines, which people drink with great pleasure. Our wines are produced with professional dedication and their taste strike a chord with all kinds of people.
Our starting point was the philosophy whereby wine is deemed a convivial drink and that each man is entitled to enjoy select wines, longer conversations, longer lunches and more embraces, to being more cheerful.
We connect with our partners and collaborators who help us bring the taste of Rovinex wines closer to each Romanian. We are responsible for the quality of our wines, but we are also responsible for the inner human relations created within the community between: